Continuous listening
Sentio for museums
The continuous conversation with your visitors, led by Sentio AI. Use it on its own or alongside your audience research.
Sentio tells you not only how you score, but above all why. And keeps telling you.
Visitors open a link or QR code after the museum visit and speak or type for two minutes in their own language. Sentio AI asks smart follow-up questions and gets far more out of a conversation than a traditional survey.
Evaluating your museum as a whole or a temporary exhibition? Your interviews are available continuously, without every visitor having to take part. You immediately see themes, sentiment and NPS on a live dashboard, fully traceable. Is something going wrong in your museum? Sentio alerts you right away.
How it works
From invitation to insight
Invite visitors with material in your own house style, let them tell their story in two minutes and see immediately what is going on, live on your dashboard.
- Welcome88%
- Exhibition85%
- Signage61%
- Cleanliness82%
Invite via QR code, link or NFC tag, all in your own house style, right down to the feedback tool itself. Prefer not to design the material yourself? We design and produce it for you.
Why Sentio
What Sentio brings you
The why behind the numbers
Numbers tell you how many visitors are satisfied. Sentio lets them tell you why, and helps your team decide what to follow up first.
Reach a questionnaire doesn't get
Museums serve a broad, diverse audience. Sentio has a low barrier to entry: spoken or typed, in 50+ languages. That reaches non-native speakers, visitors with low literacy and anyone who doesn't like writing. For a public institution, that matters.
A conversation, not a form
Sentio asks open questions that follow up on what the visitor actually says. Closed questions like NPS still fit inside the conversation. Themes can rotate per respondent: short for any one visitor, comprehensive across all of them.
Sector benchmark
Your own conversations, benchmarked against years of sector research
With Sentio you are not starting from scratch. Sento has been building the largest museum audience research dataset in Europe since 2022, together with museums and universities: more than 250 museums, more than 80,000 respondents. All Sentio clients can query that dataset dynamically and compare their own results against it.
Trust
Every insight carries its sources
Sentio Proof is the traceability layer that turns AI analysis into a verifiable report. For an audience used to university-backed research, this is the bridge between AI and trust.
- Every insight carries its sources: click through from conclusion to the underlying conversations.
- Numbers are counted, not estimated.
- Quotes are verbatim, or they don't exist. Sentio Proof verifies against the transcript.
- Human approval before reports are published.
Feedback and Signal
Sentio listens in two ways
Use them separately or together: the choice is yours.
You ask, the visitor tells you
Solicited feedback about the experience: one link, QR code or NFC tag, a short conversation with a few questions. From a quick questionnaire to a full conversation with Sentio AI, which asks follow-up questions. Negative trends or an urgent issue? You receive an instant alert, based on your own preferences.
The visitor reports, you act
Sentio Signal is another use of the same tool. You offer a reporting channel where visitors, for example at specific locations or times, can flag things that are not right: a broken toilet, a faulty audio guide, an unsafe situation in a gallery, or simply a complaint or an idea, with a photo if that makes it clearer. Sentio interprets the report and links it to the right theme. You see it instantly and can act right away. Sentio Signal supports your organisation with intelligent notifications and automation.
You choose whether to use both or only Feedback.
See a demo
Try it yourself, right now
Two sides of Sentio, both live for you to try.
Test the visitor side
Scan the QR code or open the link on your smartphone or computer and experience exactly what your visitors experience: speak or type, done in two minutes. No app, no account.
Explore the dashboard
See what Sentio looks like for your museum, with sample data. Request your access link here, valid for 24 hours.
Accessibility
Built for everyone who visits your museum
Sentio is built with accessibility as a starting point. High contrast, visible keyboard focus, screen-reader support, calm animations. Visitors can speak or type. Built according to WCAG 2.2 AA.
Privacy
Your data stays yours
Results and transcripts remain the property of your museum. The sector benchmark uses only anonymised, aggregated data. No individual institution is identifiable.
Who this works for
Four steady promises for your museum
Decide
Make well-founded choices about investments, opening hours and collection policy based on what visitors actually tell you.
Improve the experience
A continuous signal instead of a snapshot. Adjust course whenever needed.
Support your funding case
A continuous stream of quotes and themes from visitors, counted and traceable. Strong material for funding proposals and annual reports.
Reach new audiences
Languages, spoken or typed: you also hear who you're missing.
Frequently asked
Five short answers
Can I use Sentio without the Sentomus audience research?
Yes. Sentio stands on its own. If you also take part in the audience research, the two reinforce each other: the study provides the baseline and the sector benchmark, Sentio the continuous conversation.
Do visitors need an app or account?
No. Sentio opens in the browser via a link, QR code or NFC tag. Two minutes is enough. A tablet kiosk in your museum is also possible.
In which languages can visitors answer?
50+ languages, spoken or typed.
What does Sentio cost?
Pricing is on request, based on the size of your museum and the expected volume. No hidden costs. Request a no-obligation quote via the contact page.
Can we compare our results with other museums?
Yes, anonymised and aggregated. You see how the sector moves, never how an individual institution scores.
Get started
Ready to open the conversation?
Sento already works with more than 250 museums. Request a demo and we will show you what Sentio would look like for your museum.